Elgiganten YouTube Ads and Video Campaigns

#886 YouTube advertiser by spendRetail EcommerceSwedenVerify on Google Ads Transparency Center

Elgiganten is a major Swedish retailer offering consumer electronics, household appliances, mobile devices, and kitchen equipment. Its YouTube advertising spans 30+ ads and 81.1M views across 4 markets. Video campaigns frequently highlight product deals, price match guarantees, epoq kitchens, and new tech launches.

Est. total spend
$649K – $2.8M
All-time, estimated range
Ads indexed
37
Total views
81.1M
Markets
4
Countries the ads ran in

Most-viewed Elgiganten YouTube ads

Top 20 by views · list updated

See all 37 Elgiganten ads

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About Elgiganten

Elgiganten is a major Swedish retail chain selling consumer electronics, household appliances, mobile devices, and kitchen equipment to consumers and businesses in Sweden. Founded in 1994, it operates nationwide physical stores alongside its online shop at elgiganten.se. The company is owned by Elkjøp Nordic AS, a subsidiary of the UK-based electronics retailer Currys plc.

Company
Elgiganten AB
Category
Consumer electronics retail
Headquarters
Sweden
Advertises in
4 countries

Elgiganten YouTube ads — FAQ

Elgiganten is a Swedish consumer electronics retailer founded in 1994. Operated by Elgiganten AB, the company sells consumer electronics, household appliances, mobile devices, and kitchen equipment through physical stores in Sweden and its online shop.
Elgiganten's YouTube ads focus on product discounts, price match guarantees, and sales on appliances and electronics like laptops, TVs, and vacuums. Campaigns also promote specialized items such as Epoq kitchens, Shark CryoGlow beauty devices, and gaming announcements.
Elgiganten primarily uses standard horizontal video ads, with a smaller portion produced as vertical videos. Most of the video spots are short, typically running 15 seconds or less.
Elgiganten advertises predominantly in Swedish, reflecting its primary audience in Sweden, with a smaller share of video ads presented in English.
AdSee has indexed 37 YouTube ads from Elgiganten, with 81.1M views in total, shown in 4 countries.
Elgiganten's YouTube ads in the AdSee library ran most often in Sweden, Norway, Denmark, Iceland and Finland.
AdSee estimates Elgiganten's YouTube ad spend at $649K – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Elgiganten.
The most-viewed Elgiganten ad in the AdSee library is “Elgiganten — Price Match Guarantee”, with 42.8M views on YouTube.
Elgiganten's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01276329573016928257?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.