Sierra YouTube Ads and Commercial Campaigns

#889 YouTube advertiser by spendRetail EcommerceUnited States

Sierra is an off-price retailer offering outdoor recreation gear, footwear, activewear, and home goods. Across 30+ YouTube ads totaling 56.4M views in the United States, its video campaigns center on outdoor gear, yoga apparel, gifts, and top brands at low prices.

Est. total spend
$1.1M – $2.8M
All-time, estimated range
Ads indexed
35
Total views
56.4M
Markets
1
Countries the ads ran in

Most-viewed Sierra YouTube ads

Top 20 by views · list updated

See all 35 Sierra ads

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About Sierra

Sierra is an off-price retailer specializing in outdoor recreation gear, footwear, activewear, and home goods. Founded in 1986 as Sierra Trading Post, the brand operates e-commerce operations along with physical retail locations across the United States. It is owned and operated as a subsidiary of The TJX Companies, Inc.

Company
Sierra Trading Post, Inc.
Category
Off-price outdoor retail
Headquarters
United States
Advertises in
1 country

Sierra YouTube ads — FAQ

Sierra is an off-price retailer based in the United States that specializes in outdoor recreation gear, footwear, activewear, and home goods. Originally founded in 1986 as Sierra Trading Post, it operates online and physical stores as a subsidiary of The TJX Companies, Inc.
Sierra's YouTube ads highlight outdoor gear, activewear, apparel, and gifts, frequently emphasizing low prices on top brands. Recurring campaign themes include outdoor recreation, yoga gear, and athletic to casual wear.
Sierra primarily uses horizontal video ads alongside vertical Shorts-style spots. Most of these commercials run between 16 and 30 seconds, with some shorter 15-second ads.
Sierra advertises exclusively in English on YouTube, catering to its retail audience in the United States.
AdSee has indexed 35 YouTube ads from Sierra, with 56.4M views in total, shown in 1 country.
Sierra's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Sierra's YouTube ad spend at $1.1M – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sierra.
The most-viewed Sierra ad in the AdSee library is “Sierra — Discover Top Brands at Low Prices”, with 4.1M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.