Top BIG W YouTube ads and video campaigns

#867 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

BIG W is an Australian discount department store chain operated by Woolworths Group, offering clothing, homewares, electronics, and toys. Across 40+ YouTube video ads with 72.8M views in 2 markets, its advertising heavily features popular toy lines, games like Bluey, summer gear, and home appliances.

Est. total spend
$947K – $2.9M
All-time, estimated range
Ads indexed
46
Total views
72.8M
Markets
2
Countries the ads ran in

Most-viewed BIG W YouTube ads

Top 20 by views · list updated

See all 46 BIG W ads

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About BIG W

BIG W is an Australian discount department store chain operated by Woolworths Group. Originally established in 1964, the retailer sells a wide range of general merchandise, including clothing, homewares, electronics, toys, and health and beauty products. It serves consumers across Australia through physical retail locations and its online e-commerce platform.

Company
Woolworths Group Limited
Category
Discount department store chain
Headquarters
Australia
Advertises in
2 countries

BIG W YouTube ads — FAQ

BIG W is an Australian discount department store chain operated by Woolworths Group. Established in 1964, it sells general merchandise including clothing, homewares, electronics, toys, and health and beauty products across Australia in physical stores and online.
BIG W's YouTube ads frequently highlight popular toys and family games, such as Bluey, Little Live Pets, Heroes of Goo Jit Zu, and MrBeast Lab Hybrids. Other video ads promote online shopping for appliances and outdoor products like Bestway summer gear.
BIG W primarily uses horizontal video formats, with a smaller portion produced as vertical Shorts-style ads. Most of the retailer's commercials are short spots running up to 15 seconds, alongside some 16-to-30-second videos.
BIG W advertises exclusively in English on YouTube, catering to its retail audience in Australia.
AdSee has indexed 46 YouTube ads from BIG W, with 72.8M views in total, shown in 2 countries.
BIG W's YouTube ads in the AdSee library ran most often in Australia, Tanzania, Vietnam, Bangladesh and the United Kingdom.
AdSee estimates BIG W's YouTube ad spend at $947K – $2.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BIG W.
The most-viewed BIG W ad in the AdSee library is “MrBeast Lab Hybrids - Collectible Action Figures”, with 43.2M views on YouTube.
BIG W's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01658463215752839169?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.