The initial scene with the woman in the lab coat on a crosswalk in a dark setting.

The ad opens with a woman in a lab coat standing on a crosswalk in a dimly lit space, with several silhouetted figures in the background. A car with its headlights on is visible to the right. The scene transitions to a dark environment where the background figures are illuminated by blacklight, wearing brightly colored or reflective clothing. The ad then shifts to a brighter, indoor setting resembling a warehouse or event space. A woman, identified as Melissa Myers, the mother of a crash victim, holds up a photo of her son. The ad concludes with a graphic overlay.