The initial aerial shot of a truck towing a vehicle on a highway.

The ad opens with an aerial shot of a black truck towing a red SUV on a trailer driving down a highway through a rural landscape. The scene then cuts to a man driving a car, looking distracted as he unwraps a hamburger. The aerial view returns, showing cyclists on the side of the road. A woman, identified as a crash survivor, holds up a photo of herself with a walker. The ad concludes with an aerial shot of a group of cyclists on the highway, with text overlay.