Two people in lab coats standing between two SUVs with mountains in the background.
The ad opens with two SUVs, one blue and one red, parked side-by-side with two people in lab coats standing between them. Mountains are in the background. The scene transitions to show the red SUV driving on a road, followed by the blue SUV. Text appears on screen indicating 'TIME SAVED' with a timer that increases. Split-screen shots show a man and a woman driving. The ad then shows the cars driving on a road again, with text indicating 'Professional drivers on a closed course.' The red SUV is shown close-up, then the man in the lab coat speaks. The timer continues to increase. The woman from the beginning reappears, holding a photo of a young boy, and speaks emotionally. The ad ends with a logo and slogan.
Colorado DOT: Speeding Saves Little Time, Increases Risk
- Landing page
- Domain
- codot.gov
- Language
- EN
- Countries
- US


















