A woman in a lab coat on the side of a road asking about the danger of unwrapping a hamburger at 45 mph.

The ad opens with a woman in a lab coat standing on the side of a road, introducing a segment about driving safety. A car drives past her. The scene then shifts to an aerial view of a road with a truck towing a car, and then a group of cyclists. The driver of the car is shown looking distracted while handling a hamburger. The cyclists are then shown in close-up, followed by a woman who is a crash survivor, holding a photo of herself in a hospital bed. The ad concludes with a wide shot of the road and cyclists, featuring a graphic overlay.