The increasing timer showing "TIME SAVED" and the visual of cars on a closed course.

The ad opens with a wide shot of a red car driving on a closed course with mountains in the background. Text appears, showing "TIME SAVED" and a timer that increases. A man in a lab coat appears next to the red car, and the timer continues to increase. Another car, blue, is shown behind the red one. The man gestures as the timer continues to climb. The scene then shifts to a woman sitting in a car, holding a photo of a young boy. She speaks directly to the camera. Text appears with her name and affiliation. The "Shift into SAFE" logo appears with the Colorado Department of Transportation logo.