The animated knitting and the transition to a house covered in a sweater.

The ad opens with a close-up of hands knitting a colorful sweater. The Cofidis logo appears. The word 'PROJET' and then 'L'isolation' appear on screen. A cartoon grandmother character is shown knitting in front of a vineyard. The sweater she is knitting transforms into a house covered in a giant knitted sweater. A dog appears. The ad transitions to a yellow background with text and the Cofidis logo.