The vintage car in the barn.

The ad opens with a blurry shot of a vintage orange car in a barn, with hay bales and farm tools visible. The Cofidis logo appears. The word 'PROJET' is highlighted, followed by 'La réparation'. A woman then appears next to the car, and a man appears. The car then dramatically falls apart into pieces, with smoke and debris. The ad transitions to a bright yellow background with text and the Cofidis logo.