The man struggling to drill a hole in the wall.

The ad opens with a man in a blue shirt and jeans awkwardly trying to drill a hole in a wall, tools scattered around him. The scene quickly cuts to a close-up of a distressed young woman with large, wide eyes and a shocked expression, hands covering her mouth. The next scene shows the woman in a living room, looking horrified at a shattered TV screen. A large orange cat is lounging on the sofa. The text "BESOIN D'UNE NOUVELLE TV ?" appears on screen. The ad concludes with the Cofidis logo and tagline, followed by legal disclaimers.