Close-up of dry, cracked skin on lips and heels.

The ad opens with a close-up of skin, then transitions to a split screen showing dry lips, cracked heels, and rough skin on an arm. The Aveeno logo is displayed. A hand applies a cream to dry skin on an arm, with text indicating it repairs dry skin. Another split screen shows a foot, hands being moisturized, and lips being treated. The final scene shows the Aveeno Healing Ointment product.