Close-up of the Aveeno Healing Ointment tube with the "NOUVEAU" text.

The ad opens with a close-up of an Aveeno Healing Ointment tube being held in a hand. It then transitions to a woman applying the ointment to her lips, followed by a split screen showing a foot being massaged, the woman's face, and hands being rubbed together. The final scene shows the woman applying the ointment to her face. The pacing is calm and focused on skin care.