The "NEW" tag and close-up of the product.

The ad opens with a close-up of a hand holding a tube of Aveeno Healing Ointment. It then transitions to a woman applying the ointment to her lips, with text overlay highlighting its benefits. The ad shows her touching her face, emphasizing the non-greasy feel. Finally, it displays the Aveeno Healing Ointment product again with branding and a "NEW" tag.