The "NEW" banner and close-up of the Aveeno Healing Ointment tube.

The ad opens with a close-up of a hand holding an Aveeno Healing Ointment tube. It then transitions to a shot of an arm with dry skin, showing the product being applied and the skin appearing smoother. The ad then shows the product next to a foot with dry heels, and finally, a wider shot of the product with the Aveeno logo and text. The pacing is calm and focused on demonstrating the product's effectiveness.