The initial close-up of the man's head and the text "Samuel!" creates immediate intrigue.

The ad opens with a close-up of the back of a man's head wearing a plaid cap, walking down a hallway. Text appears: "Samuel!". The man turns, revealing he is wearing glasses. Another close-up shows his mouth with braces. Text appears: "To your left.". The man, now in a long coat and barefoot, walks down the hallway. Text appears: "Colder". He then touches a red curtain. Text appears: "Warm". A young man with curly hair is shown sitting on a couch. Another close-up of braces appears with text: "warmerrrr". The first man's face appears in a doorway. Text appears: "Samuel!". The door opens wider, revealing more of his face. The young man is shown standing on a soccer ball with the word "SUPERSTAR" overlaid. The ad ends with the Adidas logo.