The initial close-up of the man putting on a helmet.

The ad opens with a close-up of a man putting on a black helmet. It then cuts to a street scene with a car driving by and people walking. Next, a close-up of a motorcycle wheel spinning. Then, a shot of a woman running on a track. The scene shifts to a view of modern city buildings. Finally, a man and woman enter an elevator, followed by a close-up of a running shoe with the Adidas logo and text.