The close-up of the young man's intense gaze and subsequent smile.

The ad opens with a close-up of a young man with curly, blonde-tipped hair, wearing a black Adidas tracksuit. He looks directly at the camera with a neutral expression, then smiles, revealing braces. The scene transitions to a shot of his white Adidas sneakers on a red carpet, then a wider shot of him in a room, playing with a soccer ball. The word "SUPERSTAR" appears in large white text across the screen. The ad ends with the Adidas logo.