Close-up of Samuel L. Jackson's intense stare.

The ad opens with a close-up of Samuel L. Jackson, who then walks through a hallway. The scene cuts to a pair of Adidas shoes on the floor, then to a young man sitting on a couch, followed by Jackson walking barefoot. Another scene shows a woman stretching, then Jackson looking up, and finally a long hallway lined with shoes. The ad concludes with a shot of shoes on a floor and the Adidas logo.