Inside Yoto YouTube Ads and Commercials

#734 YouTube advertiser by spendDTCUnited KingdomVerify on Google Ads Transparency Center

Yoto makes screen-free audio players and NFC content cards for children, including the Yoto Player and Yoto Mini. Across 35 markets and 70.1M views, its YouTube ads focus on practical parenting solutions like calmer bedtimes, screen-free play, and beating backseat boredom during travel.

Est. total spend
$210K – $3.5M
All-time, estimated range
Ads indexed
43
Total views
70.1M
Markets
35
Countries the ads ran in

Most-viewed Yoto YouTube ads

Top 20 by views · list updated

Yoto — Yoto — Build a Calm Bedtime Routine (YouTube video ad)0:15

Yoto

Yoto — Build a Calm Bedtime Routine

4.4M views
Yoto — Yoto - Easier Bedtimes for Kids (YouTube video ad)0:16

Yoto

Yoto - Easier Bedtimes for Kids

4.2M views
Yoto — Yoto — Solve Backseat Boredom (YouTube video ad)0:15

Yoto

Yoto — Solve Backseat Boredom

4.2M views
Yoto — Yoto Mini — Screen-free, Ad-free Audio Player for Kids (YouTube video ad)0:30

Yoto

Yoto Mini — Screen-free, Ad-free Audio Player for Kids

3.6M views
Yoto — Yoto — Screen-Free Audio Player for Kids (YouTube video ad)0:13

Yoto

Yoto — Screen-Free Audio Player for Kids

3M views
Yoto — Yoto Mini — Endless Audio. Endless Adventure. (YouTube video ad)0:30

Yoto

Yoto Mini — Endless Audio. Endless Adventure.

2.8M views
Yoto — Yoto — Endless Audio. Endless Adventure. (YouTube video ad)0:30

Yoto

Yoto — Endless Audio. Endless Adventure.

2.8M views
Yoto — Yoto - Up to 20% Off Sale (YouTube video ad)0:10

Yoto

Yoto - Up to 20% Off Sale

2.5M views
Yoto — Yoto Player — Screen-Free Audio for Kids (YouTube video ad)0:15

Yoto

Yoto Player — Screen-Free Audio for Kids

2.5M views
Yoto — Yoto - Solve Backseat Boredom (YouTube video ad)0:15

Yoto

Yoto - Solve Backseat Boredom

2.4M views
Yoto — Yoto - Flash Sale Up to -20% (YouTube video ad)0:10

Yoto

Yoto - Flash Sale Up to -20%

2.4M views
Yoto — Yoto — Screen-Free Audio Player for Kids (YouTube video ad)0:13

Yoto

Yoto — Screen-Free Audio Player for Kids

2.3M views
Yoto — Yoto Mini — Endless Audio. Endless Adventure. (YouTube video ad)0:30

Yoto

Yoto Mini — Endless Audio. Endless Adventure.

2.3M views
Yoto — Yoto — Screen-Free Audio for Kids (YouTube video ad)0:30

Yoto

Yoto — Screen-Free Audio for Kids

2.2M views
Yoto — Yoto Mini — Screen-free Audio Player (YouTube video ad)0:30

Yoto

Yoto Mini — Screen-free Audio Player

2.2M views
Yoto — Yoto Mini — Portable audio player for kids (YouTube video ad)0:15

Yoto

Yoto Mini — Portable audio player for kids

2M views
Yoto — Yoto Mini — Screen-free Audio Player (YouTube video ad)0:30

Yoto

Yoto Mini — Screen-free Audio Player

1.9M views
Yoto — Yoto — La boîte audio multiusage pour enfants (YouTube video ad)0:30

Yoto

Yoto — La boîte audio multiusage pour enfants

1.6M views
Yoto — Yoto — Vos voyages n'ont jamais été aussi paisibles ! (YouTube video ad)0:15

Yoto

Yoto — Vos voyages n'ont jamais été aussi paisibles !

1.5M views
Yoto — Yoto - Entertainment that travels light (YouTube video ad)0:15

Yoto

Yoto - Entertainment that travels light

1.5M views

See all 43 Yoto ads

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About Yoto

Yoto is an interactive audio platform for children that manufactures screen-free audio devices, including the Yoto Player and Yoto Mini, along with physical NFC content cards. Founded in 2015 by Ben Drury and Filip Denker, the company offers audiobooks, music, podcasts, and customizable blank cards designed to foster independent child listening. Headquartered in London, Yoto sells directly to consumers across the UK, US, Europe, and international markets.

Company
Yoto Limited
Category
Screen-free audio players for kids
Headquarters
United Kingdom
Advertises in
35 countries

Yoto YouTube ads — FAQ

Yoto is a UK-based company that produces screen-free audio players for children, including the Yoto Player and Yoto Mini. Its platform uses physical cards to provide kids with audiobooks, music, podcasts, and activities designed for independent listening.
Yoto's YouTube ads focus on screen-free listening for kids, promoting devices like the Yoto Player and Yoto Mini. Common themes include solving backseat travel boredom, establishing calm bedtime routines, and promotional discounts.
Yoto uses a mix of horizontal videos and vertical Shorts-style ads. Most of its video promotions are short spots running up to 30 seconds in length.
Yoto advertises primarily in English, with a smaller portion of its YouTube video ads running in French.
AdSee has indexed 43 YouTube ads from Yoto, with 70.1M views in total, shown in 35 countries.
Yoto's YouTube ads in the AdSee library ran most often in the United Kingdom, France, Australia, the United States and Ireland. In total they were shown in 35 countries.
AdSee estimates Yoto's YouTube ad spend at $210K – $3.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Yoto.
The most-viewed Yoto ad in the AdSee library is “Yoto — Build a Calm Bedtime Routine”, with 4.4M views on YouTube.
Yoto's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04507592039990296577?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.