The close-up of an eye reflecting a digital scale display.
The ad opens with the brand name "WITHINGS" on a black screen. It transitions to a man standing in a minimalist, warm-toned room, wearing a cream sweater and pants, with a watch on his wrist. The camera zooms in on his face. Then, a close-up of an eye shows a reflection of a digital scale display showing "72.00" and "MARTIN". The scene shifts to the actual scale on a tiled floor, then back to the man standing on the scale in a bathroom. Augmented reality overlays appear, showing his age (34), body composition (muscle mass, fat percentage), and EKG data (sinus rhythm, heart rate). The man is then shown in a kitchen with a woman, preparing food. The ad concludes with a display of various Withings health devices and the website address, followed by the brand name and website again.
