Close-up of a man's face with striking blue eyes.

The ad opens with a close-up of a man's face, then transitions to a shot of a Withings smart scale displaying a weight of 72.00 kg for 'MARTIN'. The scale is then shown in a bathroom setting, with the man standing on it. Overlays appear showing his age (34), body composition (muscle mass 76.9%, fat 19.1%), and EKG results (Sinusrhythmus, heart rate 87 bpm). The ad concludes with a display of various Withings health devices against a black background.