The initial black screen with the Withings logo and the 'July' calendar graphic.

The ad opens with a black screen and the Withings logo. A graphic of a calendar icon with 'July' appears. The scene transitions to a woman looking at her phone, then to a woman running outdoors. Text appears on screen. The ad then shows abstract visuals of bubbles and fluid, followed by a woman standing on a Withings scale in a bathroom. Various health metrics are displayed on screen, including body composition, vascular age, muscle mass, and heart rate. The ad concludes with a display of three Withings scales and promotional text, followed by a call to action.