The initial black screen with the Withings logo and website.

The ad opens with the Withings logo and website, then transitions to a woman relaxing, followed by a woman running, then a graphic of crossed-out text. It then shows a woman doing yoga, abstract cellular imagery, a woman in a field, a close-up of fruit, and feet on a scale. The ad progresses to show a woman standing on a scale in a bathroom, then close-ups of body composition metrics like muscle and visceral fat. Finally, it shows a woman drinking juice, another woman eating a strawberry, three Withings scales, and the Withings logo with a call to action.