Wise YouTube ads and video campaigns

#233 YouTube advertiser by spendFintechVerify on Google Ads Transparency Center

Wise is a global financial technology company providing cross-border money transfer and multi-currency account services. With 100+ ads totaling 245M views across 19 markets, its video advertising centers on smarter ways to send money abroad, travel spending, and using the Wise Card worldwide.

Est. total spend
$736K – $12.3M
All-time, estimated range
Ads indexed
154
Total views
245M
Markets
19
Countries the ads ran in

Most-viewed Wise YouTube ads

Top 20 by views · list updated

See all 154 Wise ads

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About Wise

Wise (formerly TransferWise) is a global financial technology company offering cross-border money transfer and multi-currency account services to consumers and businesses worldwide. Founded in 2011 and headquartered in London, United Kingdom, the platform enables users to send, receive, hold, and spend money in over 40 currencies across more than 160 countries at mid-market exchange rates. The company is publicly traded on the London Stock Exchange under the ticker symbol WISE.

Company
Wise plc
Category
International money transfer
Advertises in
19 countries

Wise YouTube ads — FAQ

Wise is a financial technology company that advertises international money transfer services and multi-currency accounts. Its promotions highlight features that allow consumers and businesses to send, receive, hold, and spend money across multiple currencies globally.
Wise's YouTube ads focus on international money transfers, spending abroad, and travel money solutions. Recurring themes highlight using the Wise card while traveling and finding smarter ways to save money when sending funds across borders.
Wise primarily uses standard horizontal video formats, with occasional vertical videos. The spots are typically short, commonly running up to 15 or 30 seconds.
Wise advertises on YouTube primarily in English, along with a smaller portion of campaigns in Dutch.
AdSee has indexed 154 YouTube ads from Wise, with 245M views in total, shown in 19 countries.
Wise's YouTube ads in the AdSee library ran most often in New Zealand, the Netherlands, Australia, Canada and the United States. In total they were shown in 19 countries.
AdSee estimates Wise's YouTube ad spend at $736K – $12.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wise.
The most-viewed Wise ad in the AdSee library is “Wise - Don't Let Bank Cards Ruin Your Trip”, with 13.6M views on YouTube.
Wise's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14378710480124379137?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.