GCash YouTube Ads: Video Campaigns and Creative Examples

#216 YouTube advertiser by spendFintechPhilippinesVerify on Google Ads Transparency Center

GCash is a Philippine digital wallet and mobile payment app operated by G-Xchange, Inc., offering fund transfers, bill payments, and microloans. Its video advertising across 41 markets has gathered 262M views over 30+ ads. Campaigns frequently highlight services such as GBills, GLoan, and international remittance features through GCash Overseas.

Est. total spend
$523K – $13.1M
All-time, estimated range
Ads indexed
39
Total views
262M
Markets
41
Countries the ads ran in

Most-viewed GCash YouTube ads

Top 20 by views · list updated

See all 39 GCash ads

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About GCash

GCash is a digital wallet and mobile payment super app based in the Philippines, operated by G-Xchange, Inc., a subsidiary of Globe Fintech Innovations, Inc. (Mynt). Introduced in 2004, the platform allows consumers and merchants to transfer funds, pay bills, buy mobile load, access microloans, and invest in financial products. Serving tens of millions of users, it is one of the leading financial technology platforms in the country.

Company
G-Xchange, Inc.
Category
Mobile payment and e-wallet
Headquarters
Philippines
Advertises in
41 countries

GCash YouTube ads — FAQ

GCash is a Philippine mobile payment and digital wallet super app operated by G-Xchange, Inc. It allows consumers and merchants to transfer funds, pay bills, buy mobile load, access loans, and manage other digital financial services.
GCash YouTube ads focus on specific app features, including bill payments via GBills, secure online checkouts, microloans with GLoan, and business solutions like Pera Outlet Plus. Many ads also promote GCash Overseas for international money transfers, including campaigns for users in the United States.
GCash uses a mix of horizontal and vertical video formats, with horizontal ads making up the majority. Most of its video ads are short, typically running for 15 seconds or less.
GCash advertises on YouTube primarily in English, followed by Tagalog, reflecting its audience in the Philippines and overseas Filipino communities.
AdSee has indexed 39 YouTube ads from GCash, with 262M views in total, shown in 41 countries.
GCash's YouTube ads in the AdSee library ran most often in the Philippines, Canada, the United Kingdom, the United States and the Netherlands. In total they were shown in 41 countries.
AdSee estimates GCash's YouTube ad spend at $523K – $13.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by GCash.
The most-viewed GCash ad in the AdSee library is “GCash GBills: Pay Bills the Chill Way”, with 54.0M views on YouTube.
GCash's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11572032743273398273?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.