The initial Wise logo and the direct address from the woman in the first 3 seconds.

The ad opens with the Wise logo on a dark green background. It transitions to a woman speaking directly to the camera, with city buildings blurred in the background. Text overlays appear, and the scene shifts to a smartphone displaying the Wise app interface for sending money. The woman reappears, explaining features, and the screen shows a graph of exchange rates. Another scene shows hands using a smartphone, followed by a man receiving a notification on his phone. The ad concludes with the Wise logo and a call to action.