The initial screen shows the "7Wise" logo, followed by a woman directly addressing the viewer with the question "SENDING MONEY ABROAD?".

The ad opens with the Wise logo on a dark green background. It transitions to a woman speaking directly to the camera, with a city background. Text appears on screen. Then, a magnifying glass zooms in on the word 'FEES'. The screen changes to a bright green background with large text indicating savings percentages. A woman is shown using a smartphone, followed by a man looking at his phone. The ad concludes with a smartphone screen showing a money transfer interface and the Wise logo.