Viaplay YouTube ads: top video campaigns and creative examples

#1729 YouTube advertiser by spendEntertainment MediaSweden

Viaplay is a video streaming service offering live sports, movies, TV series, and original Nordic Noir productions. Across 3 markets, its 100+ YouTube ads have generated 38.9M views. The video creatives frequently promote major sports properties like Formula 1, the Premier League, and NHL alongside popular series such as Outlander and Paradise Hotel.

Est. total spend
$311K – $1.2M
All-time, estimated range
Ads indexed
105
Total views
38.9M
Markets
3
Countries the ads ran in

Most-viewed Viaplay YouTube ads

Top 20 by views · list updated

See all 105 Viaplay ads

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About Viaplay

Viaplay is a video streaming platform serving Sweden and the broader Nordic region with live premium sports, movies, TV series, and original Nordic Noir productions. The service offers various subscription packages that feature major sports properties including the Premier League, Formula 1, and NHL. Originally launched in 2007 as Viasat On Demand and rebranded to Viaplay in 2011, the Swedish service is operated by Viaplay Group Sweden AB, a subsidiary of Stockholm-headquartered Viaplay Group AB.

Company
Viaplay Group Sweden AB
Category
Video streaming service
Headquarters
Sweden
Advertises in
3 countries

Viaplay YouTube ads — FAQ

Viaplay is a Swedish video streaming platform that advertises its subscription entertainment services. Its promotions feature live sports broadcasts, popular reality shows, international drama series, and movies.
Viaplay's YouTube ads focus heavily on live premium sports like Formula 1, Premier League, UEFA Champions League, and NHL. Ads also promote entertainment titles such as Paradise Hotel and Outlander alongside introductory monthly subscription prices.
Viaplay primarily uses horizontal video ads alongside some vertical Shorts-style spots. Most of its video campaigns are short-form commercials lasting between 15 and 30 seconds.
Viaplay advertises on YouTube entirely in Swedish, targeting audiences in Sweden.
AdSee has indexed 105 YouTube ads from Viaplay, with 38.9M views in total, shown in 3 countries.
Viaplay's YouTube ads in the AdSee library ran most often in Sweden, Denmark and Finland.
AdSee estimates Viaplay's YouTube ad spend at $311K – $1.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay.
The most-viewed Viaplay ad in the AdSee library is “Formula 1 - Watch Live on Viaplay”, with 3.3M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.