The split screen contrasting a product with heavily soiled dishes immediately grabs attention.

The ad opens with a split screen: on the left, an elderly woman holds a box of Finish Ultimate Plus dishwasher tablets, with a product shot of the tablets and a glass. On the right, a close-up of heavily soiled dishes. The split screen transitions to show a dirty baking dish, then a close-up of food residue. The scene shifts to the inside of a dishwasher being loaded with dirty dishes, then a shot of a Finish tablet being placed in the dispenser. Text overlays highlight '3x CLEANING POWER' and 'DEEP INTENSIVE CLEAN'. The ad shows the tablet dissolving and cleaning a dirty dish, followed by a shot of sparkling clean dishes. The final scene shows the elderly woman presenting a sparkling clean baking dish to a younger woman, with a product shot of Finish Ultimate Plus and the tagline 'A SUPERB FINISH EVEN ON TOUGH CHALLENGES'.