Split screen showing a dirty dishwasher load versus a dishwasher control panel.

The ad opens with a split screen. On the left, a man is preparing to load a dishwasher with dirty dishes. On the right, a close-up of a dishwasher control panel showing 'SHORT CYCLE'. The split screen dissolves to show a dishwasher rack full of very dirty dishes. Then, a wide shot of a kitchen where a family is preparing food, with children in soccer uniforms running around. The ad then shows a close-up of a Finish Ultimate Plus pod being placed into a dishwasher. The dishwasher door is closed and a hand presses the 'SHORT CYCLE' button. The ad then shows a close-up of a dirty baking dish with the text 'DEEP INTENSIVE CLEAN'. This is followed by abstract visuals of food particles breaking down in water. Finally, a person holds up a sparkling clean glass baking dish, and the ad shows a final product shot of Finish Ultimate Plus with the tagline 'A SUPERB FINISH EVEN ON TOUGH CHALLENGES'.