Close-up of a baby's face.

The ad opens with a close-up of a baby's face, then transitions to a product shot of Aveeno Baby Daily Care lotion and wash. The product is shown in a splash of milk, surrounded by oat grains. It then shows a parent gently applying the lotion to a baby's skin. The ad concludes with a shot of the Aveeno Baby Daily Care products and a call to action.