The statistic "CO CZWARTY MĘŻCZYZNA PO 40-TCE MA NIETRZYMANIE MOCZU*" (One in four men over 40 has urinary incontinence*) is attention-grabbing.

The ad opens with a graphic showing four male figures, with one highlighted, and text stating that one in four men over 40 experience urinary incontinence. It then transitions to a man in his 50s or 60s, shirtless and wearing blue underwear, standing in a well-lit room. He gestures to himself and the product packaging. The pacing is moderate, with text overlays appearing and disappearing.