The statistic "CO CZWARTY MĘŻCZYZNA PO 40-TCE MA NIETRZYMANIE MOCZU" (One in four men over 40 has incontinence) presented with a visual of male figures.

The ad opens with a graphic showing four male figures, one highlighted in yellow, with Polish text overlay. It then transitions to a locker room setting where a middle-aged man, partially undressed and wearing blue absorbent underwear, stands facing the camera. He gestures towards his underwear. The scene then shifts to a product shot featuring Tena Men Active Fit absorbent protectors and pants next to a dispenser of infused water. The pacing is moderate, with quick cuts between the graphic, the man, and the product.