The statistic presented visually: 'CO CZWARTY MĘŻCZYZNA PO 40-TCE MA NIETRZYMANIE MOCZU*'

The ad opens with a graphic showing four male figures, with one highlighted in yellow, and text in Polish. This transitions to a man in his underwear standing in a room, holding a small packet. He gestures with the packet and then makes a subtle hand gesture. The scene then shifts to a product shot of TENA MEN absorbent protectors.