The initial shot of the Syoss Color Glaze tubes and the bold 'NEU' text.

The ad opens with a shot of four tubes of Syoss Color Glaze hair dye against a dark, flowing background. It then transitions to a split screen showing a gloved hand squeezing red dye onto another gloved hand, and a close-up of red-tinted hair. The next scene shows a person with long blonde hair, with swirling orange light effects around them, and the text 'IN 5 MINUTEN'. This is followed by a shot of the same person with long, vibrant red hair, also with the 'IN 5 MINUTEN' text. The ad concludes with a shot of the four Syoss Color Glaze tubes and the text 'VERFÜGBAR IN 4 FARBTÖNEN' and 'NEU'.