SUNSTAR GUM YouTube ads and commercial campaigns

#677 YouTube advertiser by spendHealthcareVerify on Google Ads Transparency Center

SUNSTAR GUM manufactures and distributes oral hygiene products, including toothbrushes, dental floss, and interdental cleaners. With 60+ ads and over 77.3M views across 8 markets, its YouTube advertising highlights preventive oral health routines and specialized products like Soft-Picks and sonic power toothbrushes.

Est. total spend
$387K – $3.9M
All-time, estimated range
Ads indexed
65
Total views
77.3M
Markets
8
Countries the ads ran in

Most-viewed SUNSTAR GUM YouTube ads

Top 20 by views · list updated

GUM® USA — GUM — It Starts With Oral Health (YouTube video ad)0:08

GUM® USA

GUM — It Starts With Oral Health

27.8M views
GUM® USA — GUM Professional Clean — Demands a Strong Floss (YouTube video ad)0:07

GUM® USA

GUM Professional Clean — Demands a Strong Floss

23.6M views
Video ad upload channel — GUM Sonic Power Toothbrush - For a Healthy Body (YouTube video ad)0:06

Video ad upload channel

GUM Sonic Power Toothbrush - For a Healthy Body

10.8M views
GUM® USA — GUM Professional Clean - It Starts with Oral Health (YouTube video ad)0:08

GUM® USA

GUM Professional Clean - It Starts with Oral Health

6.8M views
GUM España — GUM — Oral Hygiene Routine (YouTube video ad)0:20

GUM España

GUM — Oral Hygiene Routine

6M views
GUM® Canada — GUM Soft-Picks - Advanced, Comfort Flex, Original (YouTube video ad)0:06

GUM® Canada

GUM Soft-Picks - Advanced, Comfort Flex, Original

942.8K views
GUM® Canada — G.U.M Dental Floss - Does More Than You Think (YouTube video ad)0:06

GUM® Canada

G.U.M Dental Floss - Does More Than You Think

894.8K views
GUM® Canada — G.U.M. Dental Floss - Does More Than You Think (YouTube video ad)0:06

GUM® Canada

G.U.M. Dental Floss - Does More Than You Think

801.3K views
GUM® Canada — G.U.M Toothbrushes: Deeper Clean (YouTube video ad)0:06

GUM® Canada

G.U.M Toothbrushes: Deeper Clean

642.1K views
GUM® Canada — GUM Dental Floss Products - Learn More at Gumhealth.ca (YouTube video ad)0:06

GUM® Canada

GUM Dental Floss Products - Learn More at Gumhealth.ca

543.8K views
GUM Benelux — GUM - Reinig Tussen Je Tanden. Stap 1 van je Mondverzorging (YouTube video ad)0:10

GUM Benelux

GUM - Reinig Tussen Je Tanden. Stap 1 van je Mondverzorging

543.7K views
GUM® Canada — G.U.M Dental Floss - Does More Than You Think (YouTube video ad)0:06

GUM® Canada

G.U.M Dental Floss - Does More Than You Think

537.5K views
GUM® Canada — G.U.M Toothbrush - Deeper Clean (YouTube video ad)0:06

GUM® Canada

G.U.M Toothbrush - Deeper Clean

521.3K views
GUM® Canada — GUM Dental Floss - Does More Than You Think (YouTube video ad)0:06

GUM® Canada

GUM Dental Floss - Does More Than You Think

519.7K views
GUM — GUM SONIC DAILY Toothbrush Ad (YouTube video ad)0:15

GUM

GUM SONIC DAILY Toothbrush Ad

514.9K views
GUM® Canada — GUM Soft-Picks - Advanced, Comfort Flex, Original (YouTube video ad)0:06

GUM® Canada

GUM Soft-Picks - Advanced, Comfort Flex, Original

498.7K views
GUM® Canada — GUM Soft-Picks - Évolués de GUM (YouTube video ad)0:06

GUM® Canada

GUM Soft-Picks - Évolués de GUM

397K views
GUM España — GUM - Limpia entre tus dientes para empezar tu rutina de higiene bucal (YouTube video ad)0:10

GUM España

GUM - Limpia entre tus dientes para empezar tu rutina de higiene bucal

324.2K views
GUM.Sverige — STEG 2 - BORSTA med soniska vibrationer (YouTube video ad)0:25

GUM.Sverige

STEG 2 - BORSTA med soniska vibrationer

313.5K views
GUM.Sverige — G·U·M — Rengöring mellan tänderna (YouTube video ad)0:15

GUM.Sverige

G·U·M — Rengöring mellan tänderna

271.9K views

See all 65 SUNSTAR GUM ads

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About SUNSTAR GUM

SUNSTAR GUM manufactures and distributes oral hygiene products, including toothbrushes, interdental cleaners, toothpastes, mouthwashes, and dental floss, serving consumers and dental professionals worldwide. Originally established in 1923 by Dr. John O. Butler in the United States, the GUM brand was acquired in 1988 by the Sunstar Group, a Japanese multinational conglomerate headquartered in Etoy, Switzerland. The brand specializes in preventive oral health solutions designed to support both dental care and holistic physical health.

Company
SUNSTAR Suisse S.A.
Category
Oral care products
Advertises in
8 countries

SUNSTAR GUM YouTube ads — FAQ

SUNSTAR GUM advertises oral hygiene and preventive dental care products. Its promotions feature items such as toothbrushes, dental floss, interdental cleaners like Soft-Picks, and oral health routines for consumers.
SUNSTAR GUM's YouTube ads center on daily oral hygiene routines and the connection between oral health and overall physical well-being. Common themes highlight deep cleaning toothbrushes, durable dental floss, and specific product lines like GUM Soft-Picks.
SUNSTAR GUM utilizes a mix of vertical and horizontal video formats, with a majority consisting of short clips lasting up to 15 seconds alongside some longer spots.
SUNSTAR GUM runs YouTube advertisements in English, French, and Italian.
AdSee has indexed 65 YouTube ads from SUNSTAR GUM, with 77.3M views in total, shown in 8 countries.
SUNSTAR GUM's YouTube ads in the AdSee library ran most often in Canada, Italy, Norway, Denmark and Sweden. In total they were shown in 8 countries.
AdSee estimates SUNSTAR GUM's YouTube ad spend at $387K – $3.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SUNSTAR GUM.
The most-viewed SUNSTAR GUM ad in the AdSee library is “GUM — It Starts With Oral Health”, with 27.8M views on YouTube.
SUNSTAR GUM's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12887665750994583553?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.