The G.U.M logo and tagline "G.U.M does more than you think."

The ad opens with a close-up of a white G.U.M dental floss dispenser against a bright green background. The text "G.U.M does more than you think." appears above it. The dispenser then opens, and a strand of floss emerges, forming a shape resembling a heartbeat EKG line. The scene transitions to show a collection of G.U.M dental hygiene products: a pack of Pro-Weave dental floss, a bag of Professional Clean floss picks, and a pack of Soft-Picks Comfort Flex. The pacing is quick and dynamic.