Dulcolax YouTube ads: commercial examples and insights

#661 YouTube advertiser by spendHealthcareUnited StatesVerify on Google Ads Transparency Center

Dulcolax provides over-the-counter digestive health products, including laxatives, stool softeners, and gut health supplements for constipation relief. Across 7 markets, its YouTube advertising features products like Dulcolax, DulcoSoft, and Guttalax, gathering 124M views across 40+ video ads that highlight gentle and reliable relief.

Est. total spend
$372K – $4.0M
All-time, estimated range
Ads indexed
43
Total views
124M
Markets
7
Countries the ads ran in

Most-viewed Dulcolax YouTube ads

Top 20 by views · list updated

DulcoLax & DulcoSoft Deutschland — DulcoSoft — Gentle relief for natural bowel movement (YouTube video ad)0:06

DulcoLax & DulcoSoft Deutschland

DulcoSoft — Gentle relief for natural bowel movement

21.4M views
Opella Romania. — Dulcolax — ZIUA E BUNĂ, FĂRĂ CONSTIPAȚIE (YouTube video ad)0:10

Opella Romania.

Dulcolax — ZIUA E BUNĂ, FĂRĂ CONSTIPAȚIE

12.8M views
Opella Romania. — Dulcolax — Ziua e bună, fără constipație (YouTube video ad)0:10

Opella Romania.

Dulcolax — Ziua e bună, fără constipație

12.7M views
DulcoLax & DulcoSoft Deutschland — DulcoSoft — Sanfte Linderung bei Verstopfung (YouTube video ad)0:15

DulcoLax & DulcoSoft Deutschland

DulcoSoft — Sanfte Linderung bei Verstopfung

11M views
Opella Romania. — Dulcolax — Relief from Constipation (YouTube video ad)0:06

Opella Romania.

Dulcolax — Relief from Constipation

8.2M views
Opella Romania. — Dulcolax - Ziua e bună, fără constipație (YouTube video ad)0:10

Opella Romania.

Dulcolax - Ziua e bună, fără constipație

7M views
DulcoLax & DulcoSoft Deutschland — DulcoSoft — Für ein natürliches Gefühl der Erleichterung (YouTube video ad)0:15

DulcoLax & DulcoSoft Deutschland

DulcoSoft — Für ein natürliches Gefühl der Erleichterung

6.1M views
Opella Romania. — Dulcolax — O masă gustoasă, fără constipație (YouTube video ad)0:06

Opella Romania.

Dulcolax — O masă gustoasă, fără constipație

5.8M views
Opella CZSK — Guttalax — Pro lepší den (YouTube video ad)0:15

Opella CZSK

Guttalax — Pro lepší den

4.7M views
Opella Romania. — Dulcolax — Confort în drumeție (YouTube video ad)0:06

Opella Romania.

Dulcolax — Confort în drumeție

4.4M views
Opella Portugal — DulcoSoft — Alívio Suave para a Prisão de Ventre (YouTube video ad)0:15

Opella Portugal

DulcoSoft — Alívio Suave para a Prisão de Ventre

3.7M views
Opella Portugal — DulcoSoft — Alívio Natural da Prisão de Ventre (YouTube video ad)0:15

Opella Portugal

DulcoSoft — Alívio Natural da Prisão de Ventre

3.5M views
DulcoLax & DulcoSoft Deutschland — Dulcolax — Für eine angenehme Erleichterung (YouTube video ad)0:19

DulcoLax & DulcoSoft Deutschland

Dulcolax — Für eine angenehme Erleichterung

3.3M views
Dulcolax — Dulcolax — Abre a Porta a um Grande Dia! (YouTube video ad)0:15

Dulcolax

Dulcolax — Abre a Porta a um Grande Dia!

3.1M views
Dulcolax — Dulcolax — Abre a porta a um grande dia! (YouTube video ad)0:15

Dulcolax

Dulcolax — Abre a porta a um grande dia!

2.6M views
Dulcolax — DulcoLax — Alívio da prisão de ventre (YouTube video ad)0:06

Dulcolax

DulcoLax — Alívio da prisão de ventre

2.5M views
Opella Portugal — DulcoSoft — Alívio Suave para Prisão de Ventre (YouTube video ad)0:06

Opella Portugal

DulcoSoft — Alívio Suave para Prisão de Ventre

2.3M views
Dulcolax — DulcoLax — Abre a Porta a um Grande Dia! (YouTube video ad)0:06

Dulcolax

DulcoLax — Abre a Porta a um Grande Dia!

2.2M views
Opella CZSK — GuttaLax — Úľava od zápchy (YouTube video ad)0:15

Opella CZSK

GuttaLax — Úľava od zápchy

2.1M views
Opella Romania. — Dulcolax — Reactivates Natural Colon Movements (YouTube video ad)0:06

Opella Romania.

Dulcolax — Reactivates Natural Colon Movements

2.1M views

See all 43 Dulcolax ads

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About Dulcolax

Dulcolax is a brand of over-the-counter digestive health products, specializing in laxatives, stool softeners, and gut health supplements for consumers seeking constipation relief. Its product portfolio includes tablets, suppositories, soft chews, and liquid gels sold in retail pharmacies and stores globally. First created in Germany in 1948, the brand is owned by consumer healthcare company Opella.

Company
Chattem, Inc.
Category
Over-the-counter laxatives
Headquarters
United States
Advertises in
7 countries

Dulcolax YouTube ads — FAQ

Dulcolax advertises over-the-counter digestive health products, specializing in laxatives, stool softeners, and gut health supplements for constipation relief. The product range includes tablets, suppositories, soft chews, and liquid gels.
Dulcolax's YouTube ads focus on relief from constipation and promoting gentle, natural bowel movements. Campaigns frequently highlight product lines such as Dulcolax, DulcoSoft, and Guttalax, often framing relief around having a better day, enjoying meals, or staying comfortable during activities.
Dulcolax primarily relies on short, 15-second horizontal video spots, while also incorporating a smaller share of vertical, Shorts-style ads.
Dulcolax advertises on YouTube in multiple languages, including German, Portuguese, and Romanian.
AdSee has indexed 43 YouTube ads from Dulcolax, with 124M views in total, shown in 7 countries.
Dulcolax's YouTube ads in the AdSee library ran most often in Germany, Portugal, Hungary, Romania and the Czech Republic. In total they were shown in 7 countries.
AdSee estimates Dulcolax's YouTube ad spend at $372K – $4.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Dulcolax.
The most-viewed Dulcolax ad in the AdSee library is “DulcoSoft — Gentle relief for natural bowel movement”, with 21.5M views on YouTube.
Dulcolax's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16580917869810810881?region=anywhere

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