A woman holding a baby.

The ad opens with a woman holding a baby, then placing the baby on a changing table. The scene shifts to close-ups of a baby's foot being cleaned with a soft cloth. Text appears on screen. Then, a person is shown washing their hands at a sink, cleaning the sole of a dirty shoe with a green tool, cleaning a wall with a sponge, vacuuming a sofa, and cleaning a keyboard with a green tool. More text appears on screen. Finally, a woman is shown using a GUM interdental brush. The ad ends with a product shot of GUM interdental brushes and flossers.