A Sour Patch Kid character attempting to ride a drop tower ride.

The ad opens with a Sour Patch Kid character standing next to a height chart and a drop tower ride. More Sour Patch Kids characters, red and blue, are shown climbing into seats on the drop tower. The tower then ascends and drops, with the characters' faces changing from happy to surprised. The ad cuts to close-ups of the candy, showing the sweet exterior and sour interior, with text overlays. Finally, it shows a bag of Sour Patch Kids Chews and individual candies.