A blue Sour Patch Kid standing next to a "MUST BE THIS TALL" sign.

The ad opens with a Sour Patch Kid standing next to a height chart, with a sign that reads "MUST BE THIS TALL". A tall amusement park ride resembling a drop tower is shown. Other Sour Patch Kids are seen interacting with the ride, with some riding in seats that ascend and then descend. The candy pieces are shown breaking apart, revealing a sour interior. The ad concludes with a bag of Sour Patch Kids Chews and the tagline "THE CANDY THAT BREAKS ALL THE RULES". The pacing is quick and energetic, with bright, vibrant colors and a playful animation style.