Two animated Sour Patch Kids figures tugging on a bag of candy.

The ad opens with two animated Sour Patch Kids figures, one blue and one red, playfully tugging on a bag of Sour Patch Kids Chews. The background is a bright, lime green with stylized clouds. The scene transitions to a single blue Sour Patch Kid candy falling from the sky, with text appearing. This is followed by the text appearing within a blue oval. The scene then shifts to the text "SOUR INSIDE" with shards of ice and blue candy pieces exploding outwards. The ad concludes with the bag of Sour Patch Kids Chews and several individual candies on a green surface, with text overlaying the scene.