Two animated Sour Patch Kids characters playfully fighting over a bag of candy.

The ad opens with a bag of Sour Patch Kids Chews and two animated Sour Patch Kids characters, one blue and one red, playfully tugging on a bag of the candy. The scene transitions to animated text highlighting the candy's characteristics: 'SWEET OUTSIDE' appears on a blue oval, followed by 'SOUR INSIDE' with exploding sour crystals. The ad returns to the animated characters and the product bag, with text overlaying the scene. The overall setting is a bright, cartoonish outdoor environment with green trees and clouds.