The opening shot of a hand opening a fizzy can of Sanpellegrino.

The ad opens with a close-up of a hand opening a can of Sanpellegrino flavored sparkling water. The can is covered in condensation. The liquid is then poured into a glass. The ad then shows a close-up of the can, highlighting the lime flavor. Finally, it shows four cans of Sanpellegrino CIAO! in different flavors (Peach, Lime, Blood Orange, Cherry) lined up against a backdrop of the Italian coast. The pacing is quick and refreshing.