The bold red "NO" within the "CHINÒ" logo and the striking tagline "NATURALMENTE FUORI DAL CORO".
The ad opens with a single can of Sanpellegrino Chinò against a black background. The text "CHINÒ NATURALMENTE FUORI DAL CORO" appears. Then, three cans are shown: Chinò, Chinò Zero, and Chinò Extra. A hand reaches in and picks up the middle can. The ad then transitions to a stylized bust with a crown and star-shaped sunglasses, next to a can of Chinò. The text "CON CHINOTTI DI SICILIA" appears. The scene shifts to a cosmic background with floating chinotti and a can of Chinò Zero, with the text "SENZA ZUCCHERI AGGIUNTI". Finally, the scene shows a can of Chinò Extra with floating chinotti, and the text "GUSTO LIME & ZENZERO NOVITÀ". The pacing is quick and dynamic, with visual metaphors like the bust and cosmic elements.
Sanpellegrino Chinò — Naturally Out of the Ordinary
- Brand
- bibitesanpellegrino
- Landing page
- Domain
- sanpellegrino.com
- Language
- IT
- Countries
- IT
