The scenic Italian town square and people playing chess.

The ad opens with a wide shot of a picturesque Italian town square, with people playing chess at tables. The camera then zooms in on a woman drinking from a can of Sanpellegrino. Next, a close-up shows a hand moving a chess piece, with an orange on the board. The woman smiles at her opponent, and the ad concludes with a shot of the Sanpellegrino can and the tagline.