The bold red "Ò" in the "CHINÒ" logo and the "NATURALMENTE FUORI DAL CORO" slogan.

The ad opens with a shot of three cans of Sanpellegrino Chinò, with the brand's slogan "Naturalmente Fuori Dal Coro" on the left. A hand reaches in and touches the middle can. The scene then shifts to a close-up of the first can next to a decorative Sicilian head statue. The ad then focuses on the "Chinò Zero" can surrounded by floating Sicilian lemons, highlighting its sugar-free aspect. Finally, the "Chinò Extra" can appears in a cosmic setting with more lemons, emphasizing its unique flavor.