Inside Rula YouTube ads: top video campaigns and creative trends

#359 YouTube advertiser by spendHealthcareUnited StatesVerify on Google Ads Transparency Center

Rula is a US virtual mental health platform connecting individuals with licensed therapists and psychiatrists covered by insurance. Across 60+ YouTube ads reaching 164M views in the United States, its video campaigns focus on affordable, insured therapy, easy scheduling, and finding the right therapist for personal growth.

Est. total spend
$3.3M – $8.2M
All-time, estimated range
Ads indexed
68
Total views
164M
Markets
1
Countries the ads ran in

Most-viewed Rula YouTube ads

Top 20 by views · list updated

See all 68 Rula ads

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About Rula

Rula is a virtual mental health platform in the United States that connects individuals with licensed therapists and psychiatrists. Founded in 2019 and formerly known as Path, the company partners with major health insurance providers to make therapy accessible and covered in-network. In addition to matching patients with care providers, Rula offers administrative, credentialing, and billing support to independent clinicians.

Company
Path CCM, Inc.
Category
Virtual mental health platform
Headquarters
United States
Advertises in
1 country

Rula YouTube ads — FAQ

Rula advertises virtual mental health services, connecting individuals with licensed therapists and psychiatrists. Based in the United States and operating under Path CCM, Inc., the platform highlights accessible, in-network therapy covered by major health insurance providers.
Rula's YouTube ads focus on finding the right therapist, scheduling affordable care through health insurance, and getting relief through talk therapy. Recurring themes emphasize uncomplicated, easy-to-schedule mental healthcare and personal growth.
Rula uses a combination of horizontal videos and vertical Shorts-style ads. Most of the platform's video spots are short, typically running between 15 and 30 seconds.
Rula advertises exclusively in English on YouTube, catering to audiences seeking mental healthcare in the United States.
AdSee has indexed 68 YouTube ads from Rula, with 164M views in total, shown in 1 country.
Rula's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Rula's YouTube ad spend at $3.3M – $8.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rula.
The most-viewed Rula ad in the AdSee library is “Rula — Find a Therapist”, with 60.5M views on YouTube.
Rula's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12496811082674864129?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.