Watch Top Oura YouTube Ads and Video Campaigns

#443 YouTube advertiser by spendHealthcareFinlandVerify on Google Ads Transparency Center

Oura is a health technology company that develops the Oura Ring to monitor sleep, activity, heart rate, and biometric data. Its YouTube advertising spans 6 markets with 50+ ads and 126M views, featuring campaigns centered on daily routines, understanding health metrics, and personal testimonials.

Est. total spend
$1.4M – $6.3M
All-time, estimated range
Ads indexed
52
Total views
126M
Markets
6
Countries the ads ran in

Most-viewed Oura YouTube ads

Top 20 by views · list updated

ŌURA — Oura Ring — Track Your Health (YouTube video ad)0:15

ŌURA

Oura Ring — Track Your Health

16.8M views
ŌURA — Oura — Why I Love It (YouTube video ad)0:57

ŌURA

Oura — Why I Love It

11.6M views
ŌURA — Oura — Dein Körper spricht (YouTube video ad)0:15

ŌURA

Oura — Dein Körper spricht

8.1M views
ŌURA — Oura Ring — Health is a beautiful thing (YouTube video ad)0:15

ŌURA

Oura Ring — Health is a beautiful thing

8M views
ŌURA — Oura — Understand Your Body (YouTube video ad)0:30

ŌURA

Oura — Understand Your Body

7.3M views
ŌURA — 3 Current Health Hacks with Oura Ring (YouTube video ad)0:32

ŌURA

3 Current Health Hacks with Oura Ring

6.8M views
ŌURA — ŌURA — Ein intelligenter Ring für Gesundheit (YouTube video ad)0:15

ŌURA

ŌURA — Ein intelligenter Ring für Gesundheit

6.6M views
ŌURA — Oura Ring — Understanding Your Health Data (YouTube video ad)0:49

ŌURA

Oura Ring — Understanding Your Health Data

6M views
ŌURA — Day in the Life: Marathon Training & Work (YouTube video ad)0:36

ŌURA

Day in the Life: Marathon Training & Work

5.2M views
ŌURA — Oura Ring — Self-Care and Understanding Your Body (YouTube video ad)1:07

ŌURA

Oura Ring — Self-Care and Understanding Your Body

4.3M views
ŌURA — Oura Ring — Health is a beautiful thing (YouTube video ad)0:30

ŌURA

Oura Ring — Health is a beautiful thing

4.1M views
ŌURA — Oura Ring — Understand Your Body (YouTube video ad)0:59

ŌURA

Oura Ring — Understand Your Body

3.8M views
ŌURA — Oura Ring — Understanding Your Body's Signals (YouTube video ad)1:07

ŌURA

Oura Ring — Understanding Your Body's Signals

3.6M views
ŌURA — Oura Ring — Understand Your Body's Data (YouTube video ad)1:07

ŌURA

Oura Ring — Understand Your Body's Data

3.2M views
ŌURA — Oura Ring — Why a ring is better than a watch for tracking health (YouTube video ad)0:52

ŌURA

Oura Ring — Why a ring is better than a watch for tracking health

3.2M views
ŌURA — Oura — Understand Your Body's Cycles (YouTube video ad)1:05

ŌURA

Oura — Understand Your Body's Cycles

2.8M views
ŌURA — Oura Ring — Practical Wellness Maintenance (YouTube video ad)1:08

ŌURA

Oura Ring — Practical Wellness Maintenance

2.6M views
ŌURA — Oura Ring — Understand Your Body's Cycles (YouTube video ad)1:05

ŌURA

Oura Ring — Understand Your Body's Cycles

2.3M views
ŌURA — Oura Ring — A Health Tracker That Works (YouTube video ad)0:42

ŌURA

Oura Ring — A Health Tracker That Works

2.3M views
ŌURA — Oura Ring — Health Wearable (YouTube video ad)0:43

ŌURA

Oura Ring — Health Wearable

2.2M views

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About Oura

Oura is a health technology company best known for the Oura Ring, a smart ring that monitors sleep, physical activity, heart rate, and biometric health metrics. Founded in 2013 in Oulu, Finland, the company pairs its wearable hardware with a subscription-based mobile app to deliver personalized health insights. Oura sells its smart rings to consumers worldwide via its direct-to-consumer online store and major retail partners.

Company
Oura Health Oy
Category
Smart Rings & Health Wearables
Headquarters
Finland
Advertises in
6 countries

Oura YouTube ads — FAQ

Oura advertises the Oura Ring, a wearable smart ring that monitors sleep, physical activity, heart rate, and biometric health metrics. Developed by the Finnish company Oura Health Oy, the device pairs with a mobile app to deliver personalized health insights.
Oura's YouTube ads focus on understanding body data, tracking health metrics, and personal testimonials. Recurring themes include daily routines, fitness and marathon training, self-care, and health tips utilizing the smart ring.
Oura relies heavily on vertical, Shorts-style video formats alongside standard horizontal spots. Most of Oura's video ads are brief, typically lasting 30 seconds or less.
Oura advertises primarily in English, with a notable portion of its YouTube campaigns also appearing in German.
AdSee has indexed 52 YouTube ads from Oura, with 126M views in total, shown in 6 countries.
Oura's YouTube ads in the AdSee library ran most often in Germany, Canada, the United States, the United Arab Emirates and the United Kingdom. In total they were shown in 6 countries.
AdSee estimates Oura's YouTube ad spend at $1.4M – $6.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Oura.
The most-viewed Oura ad in the AdSee library is “Oura Ring — Track Your Health”, with 16.8M views on YouTube.
Oura's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10208840669330407425?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.